Brands Customers Love 
FRANCHISING OVERVIEW
Food Concepts offers exciting franchise opportunities for two of its leading brands in the West African market: Chicken Republic and PieXpress. With years of experience and a deep understanding of the local landscape, we provide our franchisees with the support and resources needed for success.
Chicken Republic Franchising (Established 2007):
Having commenced franchise operations for our Chicken Republic brand in 2007, we have accumulated invaluable experience regarding the specific requirements for success in the West African market. The key benefits we offer Chicken Republic franchisees include:
- Strong Brand Image: Chicken Republic is a leading Quick Service Restaurant (QSR) brand, with high levels of brand awareness and a loyal customer base. It is also recognised as the fastest-growing QSR brand in Nigeria.
- Site Selection & Property Development: We provide comprehensive assistance with the selection of optimal new sites, offer crucial insights for landlord negotiations, manage the construction of new stores, procure essential assets at discounted rates, and have a dedicated team for the ongoing refurbishment and maintenance of stores.
- Products Customers Love: Our signature Soulfully Spiced chicken and accompanying sides have been specifically developed to resonate with the West African palate.
- Supply Chain Division: Our robust centralised procurement, warehousing, and logistics network, along with our dedicated pie production unit and central kitchen, enable us to leverage economies of scale, enhance operational efficiencies, and maintain stringent quality control. This ensures that franchisees can consistently offer customers everyday affordable value.
- Training & Development: We operate a purpose-built, well-equipped training centre dedicated to upskilling both franchisees and their restaurant staff.
- Strong Marketing Support: We provide comprehensive marketing support encompassing new store launch strategies, local store marketing kits, and regular national campaigns executed through a strong focus on outdoor, below-the-line, and digital marketing initiatives.
PieXpress Franchising:
Building on the success and infrastructure established by Food Concepts, PieXpress offers a compelling franchise opportunity in baked goods. Our PieXpress franchisees benefit from:
- Strong Brand Recognition: We have a strong operational framework and market understanding which franchisees leverage on.
- Quality Product Offering: We make a diverse range of delectable pies catering to a broad consumer base.
- Efficient Supply Chain Access: We have existing centralised procurement, warehousing, and logistics network, ensuring consistent quality and cost-effectiveness.
- Comprehensive Training and Support: We train and improve both franchisees and their restaurant staff with access to our established training facilities and ongoing operational support.
- Marketing and Promotional Support: Benefit from marketing strategies and campaigns designed to drive brand awareness and customer traffic is available for franchisees.
By offering both Chicken Republic and PieXpress franchise options, Food Concepts provides diverse opportunities for entrepreneurs looking to thrive in the dynamic West African market.
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SUMMARY OF OPPORTUNITY |
| SUMMARY |  |  |
|---|---|---|
| Date Established | 2004 | |
| Country of Origin | Nigeria | Nigeria |
| # of Stores YTD December 2024 | 205 | |
| Franchisee Types Available | Single Store, Area Development License, Master Franchisee License | Single Store, Area Development License, Master Franchisee License |
| Joining Fee | USD $ 25,000.00 | USD $5,000.00 |
| Franchise Agreement Term | 5 Years Renewable at 50% | 5 Years Renewable at 50% |
| Royalty (% of Monthly Revenue) | 5% | 5% |
| Marketing Contribution (% of Monthly Revenue) | 4% | 3% |
FRANCHISEE SELECTION CRITERIA
Becoming a Food Concepts Franchisee is not for everyone. It requires hard work and devotion to drive the attainment of goals shared by us and you. For you, our franchisee and valued partner, it will require dedication to daily business activities and a strong commitment to remain true to the criteria upon which we base our franchisee selections. These criteria include:
- Professional qualities that emulate our most “LOVED” business values, as well as, integrity, good faith, fair conduct, teamwork, diversity and a passion for continuous improvement
- A demonstrable record of success in your own business or career, ideally with good interpersonal skills, operational experience and financial management skills
- Responsiveness, responsibility and accountability
- A strong desire to succeed and the will to ensure all-round business success including, financial, operational and compliance with quality and delivery standards
- Personal funds to commit to the business and/or the ability to raise the investment amounts required
- Personal discipline to ensure successful completion of our training, induction and on-going evaluation programmes
- Favourable trade and personal reference confirmations
- A preparedness to commit to a long-term relationship that entails ensuring that each aspect of the business is run seamlessly, each day, for the full franchise term
- Passion and commitment to delivering exceptional customer service at all times
- Willingness to continuously invest in the training and development of staff entrusted to deliver products and service to our customers
- Commitment and Dedication to the day-to-day operations of the business, which implies agreement to divest of all other business activities that are likely to detract from the time required to run and manage a franchise. We pose an owner-operator model where the franchisee is ‘hands-on’ in the running of the business
- Vested interest and on-going participation in the protection and enhancement of the brand
Download Franchise Application Form
FRANCHISE APPLICATION PROCESS
- Enquiry (phone +234 (0) 809 016 5972/3 or e-mail franchising@foodconceptsplc.com)
- Download application form
- Send completed application form and support documents to Food Concepts via email or deliver to our head office
- Applicant is taken through pre-qualification questions
- Credit and reference checks are conducted with the applicant’s consent
- Payment of joining fees
- Based on the success of all the above, an interview is scheduled between the prospective franchisee and our franchise team
- Internal approvals process
- Site selection (subject to internal approval)
- Presentation and signing of the franchise agreement
- Approval of plans
- Franchisee training and store construction/remodelling and procurement of equipment commences
- Store handover
- Opening (a soft launch is followed by an official media launch)
Download Franchise Application FormFREQUENTLY ASKED QUESTIONS
What is franchising?
Franchising provides a clear plan to success by allowing you to share in the achievements of an existing business model, with a proven track record. This includes the intellectual property, operational efficiencies and customer loyalty that constitute the brand that the franchisor has already developed to a leading market position. Instead of hiring managers, an entrepreneur may decide to establish a franchise network. As franchisor, the entrepreneur offers you, the franchisee a reduced risk opportunity to operate your own business, but under a shared brand, with all the support that a big organisation has to offer.
What qualifications and level of experience do I need?
Each application is assessed independently and no specific qualifications are required. We do however look to select individuals who are able to demonstrate past success in running or managing a business. In short, we need to be convinced that upon completion of our training programme you will have the ability to successfully develop and grow a Chicken Republic business.
Can I franchise more than one restaurant if I have the funds/resources?
We generally only franchise one business at a time. If you demonstrate consistent success over a period of time, we will consider your application for additional restaurants. However, should you currently own a chain of existing restaurants that you wish to convert to Chicken Republic; such applications will be considered upon their individual merits.
Can Food Concepts help me with Financing?
We do not provide financing directly.
Will I be buying an asset that I can sell?
Yes. If your circumstances or attitude toward owning a franchised store changes, you will be able to sell the remainder of your franchising term to a buyer who has been approved via the Food Concepts franchisee selection process.
Can I obtain funds from an associate/relative to purchase a franchise?
Yes – but only if this does not imply Food Concepts having to enter into an arrangement that is based on a partnership agreement as we do not franchise restaurants to partners or absentee investors. It is therefore more likely that successful franchise applicants will be those who have been able to demonstrate independent past business success and who in doing so have built up sufficient funds to invest.
How much money can I make?
Your level of profitability is dependent on you and various factors including sales, operating costs and your ability to manage these and other aspects of the business. Things like location can also play an important role, which is why we place so much emphasis on site selection. Moreover, experience suggests that the most profitable franchisees are those who consistently operate restaurants and bakeries that customers want to visit regularly. In this light, being ‘hands-on’, developing strong long-term customer relationships and cultivating community links will make all the difference.