Food Concepts began Franchise operations for our Chicken Republic brand in 2007. We have learnt many lessons along the way, specifically with regards to what is required to enable success in the West African market.
The key benefits that we offer Chicken Republic franchisees include:
SUMMARY OF OPPORTUNITY
|Country of Origin||Nigeria|
|# of Stores (YTD October 2019)||86|
|Franchisee Types Available||Single Store, Area Development Licence, Master Franchisee Licence|
|Master Franchisee Available Internationally||Togo, Ivory Coast, Senegal, Cameroon, Sierra Leone, Ghana, Gambia amongst others|
|Franchisee Agreement Term||5 years renewable|
|Royalty (% of Revenue)||5%|
|Marketing Levy (% of Revenue)||4%|
|International Advertising (% of Revenue)||4%|
|Gross Profit Margin||51%-53%|
|EBITDA Margin||18% - 22%|
|Yearly Return on Investment (ROI)||19% on average|
Becoming a Food Concepts Franchisee is not for everyone. It requires hard work and devotion to drive the attainment of goals shared by us and you. For you, our franchisee and valued partner, it will require dedication to daily business activities and a strong commitment to remain true to the criteria upon which we base our franchisee selections. These criteria include:
Franchising provides a clear plan to success by allowing you to share in the achievements of an existing business model, with a proven track record. This includes the intellectual property, operational efficiencies and customer loyalty that constitute the brand that the franchisor has already developed to a leading market position. Instead of hiring managers, an entrepreneur may decide to establish a franchise network. As franchisor, the entrepreneur offers you, the franchisee a reduced risk opportunity to operate your own business, but under a shared brand, with all the support that a big organisation has to offer.
Each application is assessed independently and no specific qualifications are required. We do however look to select individuals who are able to demonstrate past success in running or managing a business. In short, we need to be convinced that upon completion of our training programme you will have the ability to successfully develop and grow a Chicken Republic business.
We generally only franchise one business at a time. If you demonstrate consistent success over a period of time, we will consider your application for additional restaurants. However, should you currently own a chain of existing restaurants that you wish to convert to Chicken Republic; such applications will be considered upon their individual merits.
We do not provide financing directly.
Yes. If your circumstances or attitude toward owning a franchised store changes, you will be able to sell the remainder of your franchising term to a buyer who has been approved via the Food Concepts franchisee selection process.
Yes – but only if this does not imply Food Concepts having to enter into an arrangement that is based on a partnership agreement as we do not franchise restaurants to partners or absentee investors. It is therefore more likely that successful franchise applicants will be those who have been able to demonstrate independent past business success and who in doing so have built up sufficient funds to invest.
Your level of profitability is dependent on you and various factors including sales, operating costs and your ability to manage these and other aspects of the business. Things like location can also play an important role, which is why we place so much emphasis on site selection. Moreover, experience suggests that the most profitable franchisees are those who consistently operate restaurants and bakeries that customers want to visit regularly. In this light, being ‘hands-on’, developing strong long-term customer relationships and cultivating community links will make all the difference.
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