Brands Overview

At Food Concepts, our aim is to develop Brands Customers Love. On this basis, we the proud owners of Chicken Republic and PieXpress, both of which are proudly, homegrown Nigerian brands that sit within the following food sectors:

Quick Service Restaurant (QSR) sector
Baked Goods sector

Our brands are both best classified as challenger brands, with mass market appeal. We challenge the status quo by making it our mission to understand and cater to the taste preferences, wants and needs of everyday, West African consumers. This guides our thinking in relation to brand image and positioning and helps to ensure that our brands have significant scope for market penetration.

We consistently deliver fresh, great tasting products and everyday affordable value. We do this within clean, comfortable and convenient environments. Our people undergo regular training as a means of constantly elevating service levels and enhancing customer brand experiences.

Food Concepts only use quality ingredients, provided by vetted suppliers who comply with our rigorous quality standards.

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